{"id":7957,"date":"2025-07-28T17:32:00","date_gmt":"2025-07-28T15:32:00","guid":{"rendered":"https:\/\/test.it-dev.eu\/?p=7957"},"modified":"2025-10-21T10:05:06","modified_gmt":"2025-10-21T08:05:06","slug":"intranet-ktory-dziala-jakie-tresci-czytaja-pracownicy","status":"publish","type":"post","link":"https:\/\/test.it-dev.eu\/pl\/blog-pl\/intranet-ktory-dziala-jakie-tresci-czytaja-pracownicy\/","title":{"rendered":"Intranet, kt\u00f3ry dzia\u0142a. Jakie tre\u015bci czytaj\u0105 pracownicy?\u00a0"},"content":{"rendered":"\n<p>Zastanawiasz si\u0119, jak zaplanowa\u0107 tre\u015bci w intranecie, \u017ceby rzeczywi\u015bcie trafia\u0142y do pracownik\u00f3w? Chcesz, \u017ceby Twoja praca nie ko\u0144czy\u0142a si\u0119 jedynie na publikacji, ale skutecznie wspiera\u0142a komunikacj\u0119 wewn\u0119trzn\u0105 i cele firmy? Warto w tym celu skorzysta\u0107 z dost\u0119pnych danych. Ostatni raport SWOOP Analytics dla SharePoint 2025 pokazuje, jakie tre\u015bci s\u0105 faktycznie czytane, jak d\u0142ugo \u017cyj\u0105 i czego oczekuj\u0105 u\u017cytkownicy intranet\u00f3w.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group itdev-toc is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><strong>W tym artykule:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#newstotresci\">Newsy \u2013 dlaczego maj\u0105 tak kr\u00f3tki cykl \u017cycia?<\/a><\/li>\n\n\n\n<li><a href=\"#dlugoscnewsa\">Czy d\u0142ugo\u015b\u0107 newsa ma znaczenie?<\/a><\/li>\n\n\n\n<li><a href=\"#stronycontentowe\">Strony contentowe \u2013 tre\u015bci, kt\u00f3re \u017cyj\u0105 latami<\/a><\/li>\n\n\n\n<li><a href=\"#stronaglownatwojabrama\">Strona g\u0142\u00f3wna \u2013 jak j\u0105 zbudowa\u0107, \u017ceby dzia\u0142a\u0142a?<\/a><\/li>\n\n\n\n<li><a href=\"#jakmierzycskutecznosc\">Jak mierzy\u0107 skuteczno\u015b\u0107 tre\u015bci w intranecie?<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Oto kluczowe wnioski, kt\u00f3re warto wzi\u0105\u0107 pod uwag\u0119 przy planowaniu dzia\u0142a\u0144 redakcji intranetowej.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jakie intranety NAPRAWD\u0118 dzia\u0142aj\u0105?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GNIjlqyoz48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"newstotresci\">Newsy to tre\u015bci o kr\u00f3tkim cyklu \u017cycia&nbsp;<\/h2>\n\n\n\n<p>Newsy to najcz\u0119stszy typ tre\u015bci w intranecie, jednak ich \u017cywotno\u015b\u0107 jest ograniczona:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po 2 dniach od publikacji liczba odwiedzin znacznie spada, a po 10 dniach bliska jest zeru.&nbsp;<\/li>\n\n\n\n<li>Jednak to w\u0142a\u015bnie newsy stanowi\u0105 najwi\u0119kszy wolumen tre\u015bci.&nbsp;<\/li>\n\n\n\n<li>Statystycznie pracownik czyta ok. 4 newsy tygodniowo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Jak to wykorzysta\u0107?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zadbaj o precyzyjne targetowanie news\u00f3w \u2013 nie wysy\u0142aj wszystkiego do wszystkich.&nbsp;<\/li>\n\n\n\n<li>Kluczowe wiadomo\u015bci przypinaj do landing\u00f3w lub stron g\u0142\u00f3wnych.&nbsp;<\/li>\n\n\n\n<li>Dobrze zaprojektowana architektura informacji pozwala lepiej kierowa\u0107 tre\u015bci do w\u0142a\u015bciwych odbiorc\u00f3w.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group itdevbox tip is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><strong>Wskaz\u00f3wka: <\/strong>Pami\u0119taj o rotowaniu tre\u015bci na stronie g\u0142\u00f3wnej \u2013 nieaktualne informacje szybko przestaj\u0105 przyci\u0105ga\u0107 uwag\u0119.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-800x495.png\" alt=\"\" class=\"wp-image-7958\" style=\"width:840px;height:auto\" srcset=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-800x495.png 800w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-300x186.png 300w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-768x476.png 768w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-700x433.png 700w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-1400x867.png 1400w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-473x293.png 473w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-946x586.png 946w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-410x254.png 410w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-820x508.png 820w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-431x267.png 431w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3-862x534.png 862w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/7d988e96-b819-4e90-b9c1-f4692a81b1d3.png 1497w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Rysunek <em>1<\/em> \u0179r\u00f3d\u0142o: SWOOP ANALYTICS\u00ae\u2019 SHAREPOINT INTRANET BENCHMARKING REPORT 2025&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dlugoscnewsa\">D\u0142ugo\u015b\u0107 newsa nie ma wi\u0119kszego znaczenia&nbsp;<\/h2>\n\n\n\n<p>Analizy pokazuj\u0105, \u017ce niezale\u017cnie od d\u0142ugo\u015bci (czy to 100, czy 1000 s\u0142\u00f3w), u\u017cytkownicy po\u015bwi\u0119caj\u0105 niemal tyle samo czasu na lektur\u0119 newsa. Z tego p\u0142yn\u0105 konkretne wnioski:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nie ma potrzeby \u201erozci\u0105gania\u201d tekstu \u2013 intranet to nie SEO.&nbsp;<\/li>\n\n\n\n<li>Lead artyku\u0142u powinien zawiera\u0107 jego g\u0142\u00f3wny przekaz.&nbsp;<\/li>\n\n\n\n<li>Nag\u0142\u00f3wki powinny by\u0107 konkretne i informacyjne \u2013 np. \u201eCel 2025 osi\u0105gni\u0119ty\u201d zamiast \u201eWynik 2025\u201d.&nbsp;<\/li>\n\n\n\n<li>Tre\u015bci wizualne (grafiki, wykresy, infografiki, wideo) zwi\u0119kszaj\u0105 szanse na zaanga\u017cowanie.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group itdevbox tip is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><strong>Wskaz\u00f3wka: <\/strong>Materia\u0142y wideo maj\u0105 wi\u0119ksz\u0105 si\u0142\u0119 oddzia\u0142ywania ni\u017c tekst \u2013 u\u017cytkownicy nie do\u015b\u0107, \u017ce szybciej je przyswajaj\u0105, to mog\u0105 ich r\u00f3wnie\u017c s\u0142ucha\u0107 bez konieczno\u015bci patrzenia w ekran.&nbsp;<\/p>\n<\/div>\n\n\n\n<p><strong>Wniosek: <\/strong>Umiej\u0119tne korzystanie z mo\u017cliwo\u015bci CMS-a (np. SharePoint Online) pozwala tworzy\u0107 anga\u017cuj\u0105ce tre\u015bci, kt\u00f3re u\u017cytkownicy rzeczywi\u015bcie czytaj\u0105.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"1239\" src=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-604x600.png\" alt=\"\" class=\"wp-image-7961\" style=\"width:840px;height:auto\" srcset=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-604x600.png 604w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-300x298.png 300w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-150x150.png 150w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-768x762.png 768w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-682x677.png 682w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-461x458.png 461w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-923x916.png 923w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-400x397.png 400w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-800x794.png 800w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-269x267.png 269w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0-538x534.png 538w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0.png 1248w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Rysunek <\/em><em>2<\/em><em> Artyku\u0142 w SharePoint. Zwi\u0119z\u0142a tre\u015b\u0107, anga\u017cuj\u0105ca oprawa graficzna<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stronycontentowe\">Strony contentowe: mniej liczne, ale bardziej trwa\u0142e&nbsp;<\/h2>\n\n\n\n<p>Cho\u0107 strony contentowe (np. procedury, przewodniki, polityki) znacznie rzadziej si\u0119 tworzy, maj\u0105 one d\u0142u\u017cszy cykl \u017cycia:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Takie tre\u015bci maj\u0105 odbiorc\u00f3w niezale\u017cnie od daty publikacji.&nbsp;<\/li>\n\n\n\n<li>Potrafi\u0105 \u201e\u017cy\u0107\u201d miesi\u0105cami, a czasem latami \u2014 np. strony \u201eWizja i misja\u201d.&nbsp;<\/li>\n\n\n\n<li>Wymagaj\u0105 regularnej aktualizacji i przypisania w\u0142a\u015bciciela.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group itdevbox tip is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><strong>Wskaz\u00f3wka: <\/strong>Warto wdro\u017cy\u0107 narz\u0119dzia wspieraj\u0105ce workflow aktualizacji tre\u015bci, np. funkcje recertyfikacji.<\/p>\n<\/div>\n\n\n\n<p><strong>Wniosek:<\/strong> Dobra struktura i systematyczne od\u015bwie\u017canie contentu to inwestycja, kt\u00f3ra przynosi d\u0142ugofalowe korzy\u015bci.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"330\" src=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d.png\" alt=\"\" class=\"wp-image-7964\" style=\"width:840px;height:auto\" srcset=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d.png 580w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d-300x171.png 300w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d-473x269.png 473w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d-410x233.png 410w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/0f72feb0-4fb8-4296-b99a-110a7ec5041d-440x250.png 440w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Rysunek <\/em><em>3<\/em><em> Przypomnienie o aktualizacji tre\u015bci<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stronaglownatwojabrama\">Strona g\u0142\u00f3wna \u2013 Twoja brama do tre\u015bci&nbsp;<\/h2>\n\n\n\n<p>Strona g\u0142\u00f3wna to nie cel wizyty, ale punkt wej\u015bcia:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wi\u0119kszo\u015b\u0107 u\u017cytkownik\u00f3w po wej\u015bciu przechodzi dalej &#8211; \u015brednio odwiedzaj\u0105 oni co najmniej dwie strony.&nbsp;<\/li>\n\n\n\n<li>Homepage wp\u0142ywa na dost\u0119pno\u015b\u0107 tre\u015bci &#8211; dobrze zaprojektowana, zwi\u0119ksza ich widoczno\u015b\u0107.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Jak j\u0105 zbudowa\u0107?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prezentuj tre\u015bci stargetowane wg dzia\u0142u, lokalizacji, roli.&nbsp;<\/li>\n\n\n\n<li>Zadbaj o szybki dost\u0119p do news\u00f3w i contentu.&nbsp;<\/li>\n\n\n\n<li>U\u0142atw dost\u0119p, np. ustaw j\u0105 jako stron\u0119 startow\u0105 w przegl\u0105darce lub skr\u00f3t w Microsoft Teams.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Wniosek: <\/strong>Funkcjonalna strona g\u0142\u00f3wna powinna dzia\u0142a\u0107 jak dashboard \u2013 by\u0107 prosta, dynamiczna i dopasowana do u\u017cytkownika.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-800x405.png\" alt=\"\" class=\"wp-image-7967\" style=\"width:840px;height:auto\" srcset=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-800x405.png 800w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-300x152.png 300w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-768x389.png 768w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-1536x778.png 1536w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-700x354.png 700w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-1400x709.png 1400w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-473x239.png 473w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-946x479.png 946w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-410x208.png 410w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-820x415.png 820w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-440x223.png 440w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb-880x446.png 880w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/81b20acb-2923-401d-8f28-fa71b44582fb.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Rysunek <\/em><em>4<\/em><em> Strona domowa intranetu SharePoint w Microsoft Teams<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jakmierzycskutecznosc\">Jak mierzy\u0107 skuteczno\u015b\u0107 tre\u015bci w intranecie?&nbsp;<\/h2>\n\n\n\n<p>Skuteczna redakcja intranetowa nie dzia\u0142a \u201ena \u015blepo\u201d. Kluczowe jest ustalanie cel\u00f3w i regularne sprawdzanie ich realizacji. Raport SWOOP Analytics dla SharePoint 2025 wskazuje wyniki najlepiej funkcjonuj\u0105cych rozwi\u0105za\u0144 intranetowych, kt\u00f3re mog\u0105 by\u0107 dla Ciebie punktem odniesienia:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>99% kwartalnie aktywnych u\u017cytkownik\u00f3w (QAU) w ca\u0142ym intranecie&nbsp;<\/li>\n\n\n\n<li>85% QAU w obszarze news\u00f3w&nbsp;<\/li>\n\n\n\n<li>Poczytno\u015b\u0107 stron contentowych: minimum 81%&nbsp;<\/li>\n\n\n\n<li>Poczytno\u015b\u0107 news\u00f3w: minimum 61%&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Dodatkowo warto pilnowa\u0107, aby d\u0142ugo\u015b\u0107 artyku\u0142u nie przekracza\u0142a 400 s\u0142\u00f3w \u2013 zbyt d\u0142ugie tre\u015bci mog\u0105 by\u0107 ignorowane lub trudne do odnalezienia przez wyszukiwark\u0119.&nbsp;<\/p>\n\n\n\n<p>Do analizy mo\u017cna wykorzysta\u0107:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wbudowan\u0105 analityk\u0119 SharePointa&nbsp;<\/li>\n\n\n\n<li>Google Analytics lub Microsoft Clarity&nbsp;<\/li>\n\n\n\n<li>Rozwi\u0105zania firm trzecich zintegrowane z intranetem.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udec8<\/strong><strong> Wskaz\u00f3wka: <\/strong>Lepiej ustali\u0107 cele orientacyjne i je p\u00f3\u017aniej skorygowa\u0107, ni\u017c dzia\u0142a\u0107 bez \u017cadnych punkt\u00f3w odniesienia. Regularne przegl\u0105dy danych pomagaj\u0105 wychwytywa\u0107 trendy i podejmowa\u0107 \u015bwiadome decyzje redakcyjne.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-800x422.png\" alt=\"\" class=\"wp-image-7970\" style=\"width:840px;height:auto\" srcset=\"https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-800x422.png 800w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-300x158.png 300w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-768x405.png 768w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-1536x810.png 1536w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-700x369.png 700w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-1400x739.png 1400w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-473x250.png 473w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-946x499.png 946w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-410x216.png 410w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-820x433.png 820w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-440x232.png 440w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b-880x464.png 880w, https:\/\/test.it-dev.eu\/wp-content\/uploads\/2025\/07\/6fa7a04e-e320-4559-9f86-3aa08578ed9b.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Rysunek <\/em><em>5<\/em><em> Raport u\u017cycia intranetu w Microsoft Clarity<\/em>&nbsp;<\/p>\n\n\n\n<p>Chcesz, \u017ceby intranet dzia\u0142a\u0142? Zacznijmy rozmow\u0119&nbsp;<\/p>\n\n\n\n<p>Od 18 lat projektujemy i wdra\u017camy intranety. Wiemy, co dzia\u0142a, a co si\u0119 nie sprawdza.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group itdevpanel is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Um\u00f3w si\u0119 z nami na rozmow\u0119 \u2013 wsp\u00f3lnie ocenimy, jakiego typu zachowa\u0144 mo\u017cesz si\u0119 spodziewa\u0107 w swoim intranecie i jakie cele warto sobie postawi\u0107.&nbsp;<\/p>\n\n\n\n<p>Poka\u017cemy:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jak podej\u015b\u0107 do projektowania architektury informacji wspieraj\u0105cej targetowanie tre\u015bci,&nbsp;<\/li>\n\n\n\n<li>jak redaktorzy mog\u0105 wykorzystywa\u0107 CMS SharePoint Online do tworzenia anga\u017cuj\u0105cych tre\u015bci&nbsp;&nbsp;<\/li>\n\n\n\n<li>jak zorganizowa\u0107 workflow aktualizacji, aby pracownicy nie zapoznawali si\u0119 z przestarza\u0142ymi informacjami i nie pope\u0142niali b\u0142\u0119d\u00f3w.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/test.it-dev.eu\/pl\/kontakt\/\" class=\"button glass\">Napisz do nas<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zastanawiasz si\u0119, jak zaplanowa\u0107 tre\u015bci w intranecie, \u017ceby rzeczywi\u015bcie trafia\u0142y do pracownik\u00f3w? Chcesz, \u017ceby Twoja praca nie ko\u0144czy\u0142a si\u0119 jedynie na publikacji, ale skutecznie wspiera\u0142a komunikacj\u0119 wewn\u0119trzn\u0105 i cele firmy? Warto w tym celu skorzysta\u0107 z dost\u0119pnych danych. Ostatni raport SWOOP Analytics dla SharePoint 2025 pokazuje, jakie tre\u015bci s\u0105 faktycznie czytane, jak d\u0142ugo \u017cyj\u0105 i<a class=\"excerpt-read-more\" href=\"https:\/\/test.it-dev.eu\/pl\/blog-pl\/intranet-ktory-dziala-jakie-tresci-czytaja-pracownicy\/\" title=\"ReadIntranet, kt\u00f3ry dzia\u0142a. Jakie tre\u015bci czytaj\u0105 pracownicy?\u00a0\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":7975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intranet, kt\u00f3ry dzia\u0142a. Jakie tre\u015bci czytaj\u0105 pracownicy?\u00a0 - IT-Dev<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intranet, kt\u00f3ry dzia\u0142a. Jakie tre\u015bci czytaj\u0105 pracownicy?\u00a0 - IT-Dev\" \/>\n<meta property=\"og:description\" content=\"Zastanawiasz si\u0119, jak zaplanowa\u0107 tre\u015bci w intranecie, \u017ceby rzeczywi\u015bcie trafia\u0142y do pracownik\u00f3w? Chcesz, \u017ceby Twoja praca nie ko\u0144czy\u0142a si\u0119 jedynie na publikacji, ale skutecznie wspiera\u0142a komunikacj\u0119 wewn\u0119trzn\u0105 i cele firmy? Warto w tym celu skorzysta\u0107 z dost\u0119pnych danych. Ostatni raport SWOOP Analytics dla SharePoint 2025 pokazuje, jakie tre\u015bci s\u0105 faktycznie czytane, jak d\u0142ugo \u017cyj\u0105 i... 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